Will it be “easier”?
On wednesday Facebook informed that from now on administer promotions, so also organising contests with native functions (Like, Comment) of the portal are legal! Using the “Share” as an action which supposed to affect the results of the contest is still against the rules.
At the same time lowered by the Edge Rank ( the mechanism responsible for the content we get) will be posts, in which brands persuade their fans to like or leave the comment. The second change in regulations is also related to the removal of the ticker, which is a small information window with the things you can already see on Facebook, but in real time. To promote contests in the post we will now pay more, because it will be organic lower in Edge Rank. It’s hard to dissagree with this decision if most of Us are iritated by common “like fishing”. Asking for “Like” bring negative emotions and Facebook wants to make sure it will be more friendly and that we like things we really want to and not the ones we are asked to.
All in Facebook hands.
All energy oraz money we spend on promoting contest post will be utilized at one time. We won’t be able to inform the users of the contest about the next marketing actions, because without the application we won’t have the user database. Keeping the professional image will require using the apps. However, what Facebook propose lately can be an effective solution for giving discounts and gifts for the fans. Will this replace, as it turned out, missed idea of „Facebook Offer”?